http://advertising-in-motion.com Wed, 18 Nov 2009 14:30:57 +0000 http://backend.userland.com/rss092 en My ClickZ.com column for this week takes a close look at how events in the world, Weather changes, natural disasters and special events and holidays) can be useful guides for positioning ads and campaign so that they truly do reach the right people "at the right time". To help support the ... http://advertising-in-motion.com/?p=139 Media buying and ad placement is a tough job. Not only are media planners tasked with getting the right message in front of the right consumer at the right time, but they also need to do this with a number of blind spots -- such as far-flung ad networks and a ... http://advertising-in-motion.com/?p=107 When I started working with online advertising in 1998, the world was a slightly different place. Back then, online display ads were still growing in popularity and campaign results still yielded a 2-3% click through rate on average. But even then, when click through rates seemed to have become ... http://advertising-in-motion.com/?p=104 As a college professor and corporate trainer, a good percentage of my time is spent standing in front of groups of people and sharing with them best practices, insights and theories surrounding a number of different topics. A September gets underway I find myself reviewing my digital marketing curriculum for upcoming ... http://advertising-in-motion.com/?p=101 My wife and I often wonder if we may have missed our true careers in life -- that of being psychotherapists. I doubt we're the only ones, but it seems that we often find ourselves in situations where total strangers feel a need to share with us the sordid and ... http://advertising-in-motion.com/?p=95 I've been recently working on a project for a client which required me to create a fake Facebook account for the purposes of demoing a process. Since the subject of the demo was a woman named Susan who is setting up a fan page, I found a suitable clipart shot ... http://advertising-in-motion.com/?p=91 As history has shown us time and time again, there are times when a society gets sick and tired of being sick and tired. During these times of revolution (like storming the Bastille on this day in 1789) the status quo gets turned on its ear and change is created ... http://advertising-in-motion.com/?p=88 As a marketer, a big part of my job is finding new and interesting ways to communicate with consumers. However, as a consumer I am often discouraged by many of the poorly planned and targeted advertising campaigns there are out there. I'm a huge fan of relevant message targeting. While I ... http://advertising-in-motion.com/?p=84 When a colleague of mine died early this spring he left behind many friends, a young family and his Facebook page. Recently, I saw his picture come up in rotation as one of my Facebook friends. Figuring that his account had gone quiet, I was surprised and rather touched to ... http://advertising-in-motion.com/?p=82 I think it was Roseanne Arnold who once said "it's true; you do see the same people on the way down that you saw the way up". It seems that one of the national pastimes of this country is watching celebrities, large companies and anybody else who seems to ... http://advertising-in-motion.com/?p=78